How much food can you cram into your face in 60 seconds? That was the question 14 brave souls tried to answer at Cupcake Smackdown 2.0 during an attempt to break a World Record for eating the most Jaffa Cakes in a minute.

The contestants came in confident, as the bar seemed to be set pretty low at only 8 jaffa cakes in the allotted time. However, soon after the contest began, reality set in and everyone knew that this would be a tough record to beat.

Click through to see more pictures and learn how you might break a world record!