Update: April 2013 – Pinkberry is now open in Austin
Pinkberry, the yogurt shop that pretty much started the froyo craze in America 6-7 years ago, is finally coming to Austin. The first location will open at the Westbank Market (3300 Bee Caves Road, Suite 640) in spring 2013.
Why should we care?
We’ve seen many different generic froyo shops come and go in the ATX and even though it feels like the craze has died down, I think there’s still a pent up demand for Pinkberry. Many people say that Pinkberry’s yogurt is the best (myself included), and that the current batch of Austin yogurt shops aren’t up to par.
In fact, in our 2009 Austin Froyo comparison test, we crowned Mambo Berry the best Froyo in Austin because it tasted the most like Pinkberry.